Santa Margherita Ligure, a jewel of the Italian Riviera, offers an irresistible blend of natural beauty and coastal charm. Its coastline is a vibrant mix of sandy shores, rocky coves, and lively beach clubs, all framed by the sparkling waters of the Ligurian Sea. Whether you’re looking for tranquil inlets to relax, family-friendly spots for fun, or scenic views that take your breath away, this seaside town has something for everyone.
Add in the warm Italian hospitality and the allure of traditional seaside culture, and you have the perfect destination for your next beach escape.
Our Pick of the Best Hotels in Santa Margherita Ligure 💎
- 💎 Luxury Hotel: Splendido Mare, A Belmond Hotel
- ✨ 5-Star: Excelsior Palace
- 🏨 4-Star: B&B Hotels Park Hotel Suisse
- 🛏️ 3-Star: Hotel Continental
- 💸 Cheap: Hotel Argentina
- 🏢 Apartment: Bilocale Santa Margherita
- 👨👩👧👦 For Families: Suites Margot
- 🏩 For Couples: Hotel Piccolo Portofino
Guide to the Best Beaches in Santa Margherita Ligure 📋
- 🏖️ For Crystal Clear Waters: Paraggi Beach
- 🌊 For Convenience: Santa Margherita Town Beach
- 🍹 For Luxury Experience: Bagni Fiore
- 👨👩👧👦 For Family Activities: Giò e Rino Beach
- 🍸 For Beach Bar Scene: Bagni Sirena
- 🌿 For Local Experience: Spiaggia Libera Prelo
- 🌅 For Scenic Views: San Michele di Pagana
7 Best Beaches in Santa Margherita Ligure
1. 🏖️ Paraggi Beach – Best for Crystal Clear Waters
Hidden Gem. Tucked between Santa Margherita Ligure and Portofino, Paraggi Beach stands as the crown jewel of the Italian Riviera. I’ve explored countless Mediterranean shores, but the emerald waters here remain unmatched in their clarity.
Natural Wonder. The beach’s unique position, sheltered by the Portofino Promontory, creates an almost lake-like calm in its crystal-clear waters. The Mediterranean scrub cascading down the hillsides provides a stunning backdrop that’s distinctly Ligurian.
Beach Life. Here’s what makes Paraggi a standout destination among local beach clubs:
- Regina Elena Beach Club: Historic charm with premium services
- Bagni Fiore: Vintage-style umbrellas and exceptional dining
- Bagni Sirena: Family-friendly atmosphere with modern amenities
- Public beach section: Perfect for early morning swims
Water Activities. The protected cove offers ideal conditions for snorkeling – I’ve spotted numerous fish species darting through the pristine waters. The gentle slope of the seabed makes it perfect for swimmers of all levels.
Local Flavors. The beachfront restaurants serve up fresh catches daily. I recommend trying the local specialty, focaccia di Recco, at one of the beach clubs while watching boats bob in the bay.
Time Management. Combine your beach day with a visit to Villa Durazzo or a coastal walk to Portofino. The scenic pathway offers breathtaking views of the Ligurian Sea and connects you to other notable spots like San Fruttuoso.
Best Hotels Near Paraggi Beach 🏨
- Hotel Piccolo Portofino – This boutique hotel is set on the slopes of the Ligurian coast with stunning views of crystal-clear waters. The hotel features 23 rooms with contemporary design and modern comforts, while its generous terraces offer breathtaking views of this exclusive stretch of the Italian Riviera.
- Splendido Mare – This 5-star hotel features 14 elegant rooms with harbor views and is nestled in the heart of Portofino. Guests can enjoy a seasonal outdoor pool, fitness club, and easy access to Paraggi Beach through the hotel’s private beach club.
- Clara's House – Located just steps from Paraggi Beach, this apartment offers sea and city views with modern amenities including a fully equipped kitchen. The property provides easy access to local attractions and features a beautiful garden for guests to relax.
2. 🌊 Santa Margherita Town Beach – Best for Convenience
Urban Oasis. Right in the heart of Santa Margherita Ligure, this beach offers the perfect blend of seaside relaxation and city convenience. I’ve found it’s ideal for those days when you want to mix beach time with exploring the charming coastal town.
Pebbly Paradise. Don’t expect fine sand here – the shoreline is pebbly, typical of the Italian Riviera. The crystal-clear waters are even more dazzling against the light-colored pebbles.
Local Flavor. Here’s a quick rundown of what’s within easy reach of the beach:
- Focaccerie for a quick, delicious snack
- Gelaterias offering refreshing treats
- Charming cafes for your espresso fix
- Seafood restaurants with fresh catches of the day
- Boutique shops for forgotten beach essentials
People Watching. The beach promenade is a hub of activity. I often find myself lingering here, watching locals and tourists alike stroll by, the perfect spot to soak in the vibrant atmosphere of this Ligurian gem.
Cultural Immersion. After your beach session, I highly recommend visiting Villa Durazzo. This 17th-century marvel offers stunning gardens and a glimpse into the area’s rich history. It’s just a short walk uphill from the beach.
Practical Tip: During peak season, arrive early to secure a spot on the public beach. If you prefer comfort, I suggest booking a spot at one of the beach clubs like Bagni Margherita in advance. They offer sun loungers, umbrellas, and often have excellent restaurants on-site.
Best Hotels Near Santa Margherita Town Beach 🏨
- Park Hotel Suisse – This 4-star hotel is situated in the center of Santa Margherita Ligure, just 150 meters from the port and beach. The property features a seawater swimming pool, bistro bar, and offers e-bike rentals for exploring the coastal town.
- Hotel Continental – Built in the early twentieth century in Art Nouveau style, this elegant hotel overlooks the sea from a verdant promontory. The property features 69 rooms, including 4 junior suites, with most offering sea views and terraces.
- Excelsior Palace Hotel – The only 5-star luxury hotel on the Portofino Coast, located between Santa Margherita and Portofino. The hotel features two infinity pools facing the sea, a spa, and a beach club, making it perfect for those seeking excellence and relaxation.
3. 🍹 Bagni Fiore – Best for Luxury Experience
Vintage Glamour. This beach club embodies the quintessential La Dolce Vita atmosphere that makes the Gulf of Tigullio so legendary. The meticulously arranged sun loungers and vintage umbrellas create an Instagram-worthy Mediterranean scene.
Sensory Landscape. The crystal-clear waters lap gently against the pebbly shore, while the scent of salt and Mediterranean herbs fills the air. Each detail here whispers luxury – from the perfectly pressed towels to the attentive staff anticipating your every need.
Culinary Delights. Here’s what makes the dining experience at Bagni Fiore extraordinary:
- Fresh seafood caught daily from the Ligurian Sea
- Signature cocktails crafted by expert mixologists
- Locally sourced antipasti platters
- Homemade pasta with regional ingredients
- Artisanal gelato for afternoon refreshment
Historical Charm. I learned that this beach club has hosted numerous celebrities and elite travelers since the mid-20th century. The walls seem to echo stories of glamorous summers past, with a touch of old-world sophistication that modern beach clubs often lack.
Water Activities. Beyond sunbathing, Bagni Fiore offers excellent opportunities for swimming and light water sports. The gentle slope of the seabed makes it perfect for casual swimmers and families seeking a refined beach experience.
Cultural Immersion. Unlike more touristy spots near the train station, this beach club provides an authentic slice of local luxury. You’ll find a mix of well-heeled Italians and discerning international travelers who appreciate understated elegance.
Sunset Magic. As evening approaches, the beach transforms. Soft lighting illuminates the club, and the Mediterranean sunset paints the sky in warm hues. I recommend staying for an aperitivo, watching the day melt into night with a perfectly crafted Spritz in hand.
Best Hotels Near Bagni Fiore 🏨
- Locanda Argentina – This charming hotel offers comfortable rooms near Bagni Fiore beach club. Guests can enjoy traditional Ligurian cuisine at the on-site restaurant and easy access to the crystal-clear waters of the beach.
- Belmond Hotel Splendido – This luxury hotel provides stunning views of the Ligurian Sea and features elegant rooms with modern amenities. The property offers a shuttle service to nearby beaches and excellent dining options.
- Casa San Giorgio – Located in a peaceful setting near Bagni Fiore, this property offers comfortable accommodations with easy access to the beach. Guests can enjoy the local atmosphere and proximity to restaurants along Corso Matteotti.
4. 👨👩👧👦 Giò e Rino Beach – Best for Family Activities
Seaside Sanctuary. Tucked away in the vibrant landscape of Santa Margherita Ligure, Giò e Rino Beach emerges as a family traveler’s dream destination. This isn’t just another stretch of coastline – it’s a carefully crafted playground where parents can relax and kids can explore.
Aquatic Playground. The beach’s topography is a masterpiece of family-friendly design. Imagine a natural swimming pool with a gradual descent that feels like nature’s own kiddie pool. The crystal-clear waters of the Ligurian Sea create a transparent canvas for underwater adventures.
Family Essentials. Here’s what sets this beach apart for families:
- Supervised children’s activity zones
- Soft, manageable pebble terrain
- Multiple shade options
- Beach equipment rentals
- Quick-access shower facilities
Culinary Adventure. The beachside eateries understand the delicate art of feeding picky eaters. Local chefs transform simple ingredients into kid-friendly masterpieces – think miniature pizzas and fruit sculptures that make healthy eating an exciting game.
Learning Landscape. More than just a swimming spot, this beach becomes an outdoor classroom. Children can learn about marine life, local geology, and the delicate ecosystem of the Italian Riviera while having unbridled fun.
Budget-Wise Brilliance. While premium compared to public beaches, Giò e Rino offers unmatched value. The comprehensive services and safety features justify every euro spent, providing peace of mind that’s priceless for traveling families.
Best Hotels Near Giò e Rino Beach 🏨
- Hotel Tigullio et de Milan – This centrally located hotel provides easy access to Giò e Rino Beach and the town’s attractions. The property offers comfortable rooms and a convenient location near the train station.
- Suites Margot – These elegant suites offer modern amenities and are situated close to Giò e Rino Beach. Guests can enjoy the proximity to local restaurants and shops while being just steps away from the beach.
- Il Timone – This cozy hotel provides comfortable accommodations near Giò e Rino Beach. The property features a terrace where guests can relax and enjoy views of the Italian Riviera.
5. 🍸 Bagni Sirena – Best for Beach Bar Scene
Social Pulse. Bagni Sirena it’s the beating heart of Santa Margherita Ligure’s social scene. Where crystal-clear waters meet vibrant energy, this beach club transforms a simple day by the sea into an unforgettable Mediterranean experience.
Liquid Playground. The beach bar here it’s a carefully curated social space where mixology meets coastal charm. Craft cocktails blend local ingredients with international flair, creating liquid art that tells a story of the Italian Riviera.
Flavor Expedition. Here’s what makes the beach bar a destination in itself:
- Signature Ligurian spritz variations
- Locally sourced aperitivo platters
- Artisanal cocktail workshops
- Live DJ sessions during sunset
- Molecular mixology experiments
Soundtrack of Summer. Music flows as naturally as the waves here. I’ve watched DJs transform the beach from a lazy afternoon retreat to a pulsing evening hotspot. The sound system rivals top clubs, yet maintains a laid-back coastal vibe that’s quintessentially Italian.
Insider Rhythm. Pro tip: The magic happens between 5-8 PM. This golden hour transforms the beach bar into a living canvas of sunset colors, perfect cocktails, and infectious energy. Arrive early to secure the best spots.
Evening Metamorphosis. As darkness falls, Bagni Sirena doesn’t slow down – it transforms. Soft lighting, carefully curated music, and the gentle lapping of waves create an atmosphere that’s both intimate and electric.
Best Hotels Near Bagni Sirena 🏨
- Villa Alberti – This historic villa offers elegant rooms near Bagni Sirena beach club. The property features beautiful gardens and provides easy access to both the beach and Villa Durazzo.
- Hotel Mediterraneo – Located close to Bagni Sirena, this hotel offers comfortable rooms with modern amenities. Guests can enjoy the proximity to the beach and local attractions.
- Albergo Annabella – This family-run hotel provides a warm atmosphere and is situated near Bagni Sirena. The property offers easy access to the beach and is within walking distance of the town center.
6. 🌿 Spiaggia di Libera Prelo – Best for Local Experience
Raw Beauty. Far from the polished veneer of private beach clubs, Spiaggia Libera Prelo pulses with authentic Italian coastal energy. Here, the crystal-clear waters meet weathered rocks in a dance that’s been ongoing for centuries.
Local Rhythm. The morning begins with elderly locals taking their ritual swim, followed by families arriving with homemade focaccia and thermoses of coffee.
Natural Symphony. Here’s what makes this beach a genuine local treasure:
- Morning fishermen mending nets
- Hidden coves for snorkeling
- Ancient stone walls covered in wild herbs
- Impromptu gatherings of local musicians
- Traditional game of bocce on the beach
Time Capsule. The absence of beach clubs and rental chairs creates a throwback to simpler times. Watching local children navigate the pebbled shore with practiced ease, you’ll witness traditions passed down through generations.
Wisdom Whispers. Money-saving tip: Skip the tourist traps and embrace this free slice of paradise. The locals will show you the best spots to spread your towel – just look for where the fishermen’s families gather.
Geographic Gold. Positioned perfectly between Santa Margherita and San Michele di Pagana, this beach offers unparalleled views of both the Gulf of Tigullio and passing traditional wooden boats.
Weather Wisdom. The beach’s position creates a natural shelter from winds that can affect other areas. Local knowledge suggests morning visits for the calmest waters and most authentic atmosphere.
Best Hotels Near Paraggi Beach 🏨
- Hotel Metropole – This elegant 4-star hotel features 57 rooms with modern amenities and some offering stunning sea views. Located on the Italian Riviera, it boasts two swimming pools (indoor and outdoor), a wellness center with Turkish bath and Finnish sauna, and a private beach area.
- Bilocale Santa Margherita – Situated near the crystal-clear waters of Paraggi Beach, this apartment offers comfortable accommodation with modern amenities. The property provides easy access to both the beach and the charming coastal town’s attractions.
- Villa degli Ulivi – This stunning villa features 4 bedrooms, 5 bathrooms, and a private pool with panoramic views of the gulf. Located just 5 minutes from the center and beach, it offers modern comforts including air conditioning and Wi-Fi, making it perfect for groups or families.
7. 🌅 San Michele di Pagana – Best for Scenic Views of Cinque Terre
Geological Poetry. Where land whispers to sea, San Michele di Pagana emerges as nature’s most intimate love letter. Three distinctive bays – Pomaro, Trelo, and Prelo – create a geological narrative that feels almost deliberately composed.
Visual Symphonies. Prepare for a sensory expedition through:
- Fractured rock formations resembling abstract sculptures
- Micro-ecosystems nestled between stone crevices
- Unexpected botanical rarities
- Centuries-old maritime pathways
- Hidden marine grottos
Elemental Dialogue. Mediterranean winds carry stories older than human memory. Rosemary and wild thyme intermingle with salty sea breath, creating an olfactory landscape that transcends typical coastal experiences.
Temporal Layers. Imagine walking where Ligurian fishermen traced their ancestral routes, where Roman traders once navigated treacherous waters. Each step becomes a conversation with forgotten generations.
Ecological Sanctuary. More than a scenic viewpoint, this coastline represents a delicate marine ecosystem. Endemic plant species cling to rocky outcrops, creating miniature worlds invisible to casual observers.
Twilight Metamorphosis. As sunlight retreats, the landscape transforms. Shadows dance across geological formations, creating an almost supernatural tableau that defies conventional beauty.
Best Hotels Near Santa Margherita Town Beach 🏨
- Hotel Astoria – Located just 350 feet from the beach, this hotel offers comfortable rooms and excellent amenities including a spa center and hot tub. Guests can enjoy various activities such as cycling, diving, and golf, while being close to the town’s attractions.
- Hotel Cavour – Situated in the heart of Santa Margherita Ligure, this hotel provides easy access to both the beach and Corso Matteotti. The property offers comfortable accommodations and is conveniently located near the train station for exploring Cinque Terre.
- Casa da Cri – This charming guesthouse is located near the town beach and Villa Durazzo. It offers cozy rooms and a relaxed atmosphere, perfect for those wanting to experience the authentic Italian Riviera lifestyle.
FAQs about Trips to Best Beaches in Santa Margherita Ligure ❔
When is the best time to visit Santa Margherita Ligure beaches?
The peak season runs from May to September when the weather is warmest and water temperatures are most pleasant.
Can I reach the beaches by public transportation?
Yes, most beaches are accessible by public transport. For example, San Michele di Pagana can be reached by buses 7 and 98 from Rapallo train station for €1.80.
Are the beaches suitable for families with children?
Yes, several beaches cater to families, particularly the central Santa Margherita Beach. However, some nearby attractions like San Fruttuoso may not be as child-friendly due to limited facilities.
What activities are available besides swimming?
The Gulf of Tigullio offers various activities including diving, snorkeling in protected marine areas, and coastal walks.
